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Dong Feng Brand History





Dongfeng Motor Corporation is a Chinese state-owned automotive company headquartered in Wuhan. Included in the "big four" of Chinese automakers. Under the brand Dongfeng are produced cars and commercial vehicles, passenger transport, auto parts, consumables, production equipment for machine building. The carrying capacity of trucks manufactured by Dongfeng ranges from 500 kg to 220 tonnes.

The company has created a full production cycle, independently producing everything from engines and transmissions to filters and oils. Now it owns 42 plants, the world's largest test site, and also enters the Guinness Book of Records thanks to the longest production line.

Dongfeng Motor Corporation cooperates with six world automakers and has more joint ventures with foreign auto companies than any other Chinese manufacturer. This allows it to sell cars in China Citroen, Honda, Kia, Nissan, Peugeot and Renault. Heavy trucks and buses are sold under the Dongfeng brand.

The name Dongfeng in Chinese means "East Wind". The company was founded in 1969. During this period, China severed economic ties with the USSR and the countries of the East, which caused its industry to develop at an accelerated pace, counting only on its own strength. The state-supported company quickly established a network of plants throughout the country. During the first two years, the construction of three factory complexes was completed, which began to produce automotive components, military equipment, motors and consumables.

In 1975, a military truck with cross-country capability was launched, with a carrying capacity of 2.5 tons.

Until 1978, Dongfeng did not produce civilian equipment, but with the arrival of the new leadership, the range of products also changed. Since 1985, the brand has received autonomy and was not directly managed by the state.

In 1980, Dongfeng cooperates with the Ulyanovsk Automobile Plant (UAZ) for the joint production of trucks. More than 100 Russian specialists visited the company to train its employees and help in organizing the independent design bureau of the brand.

In 1986, Dongfeng produced 100,000 cars. By the early 90's, it became one of the largest enterprises in China and the largest Chinese manufacturer of trucks and their components for Japanese brands. In 1992, the company Peugeot-Citroen PCA is organizing joint production with the brand, and the company is renamed into Dongfeng Motor Corporation. A year later, the brand starts selling passenger cars, the Chinese automaker enters into contracts with Honda, Mitsubishi and Nissan, and its annual sales exceed 220,000 units.

In 2009, Dongfeng buys a 10% stake in Volvo Trucks, expanding its design office by adding the engineering headquarters of the Swedish brand. A year later, the first in China factory to manufacture Volvo trucks, sold under the brand Dongfeng, was opened.

In 2013, with the help of the Chinese government, the company buys a controlling stake in Volvo Trucks and completely transfers the production of the Swedish brand to the territory of China.

In 2011, sales of Honda cars are increasing in the Chinese assembly in the US, which contributes to the growth of the company. In the same year, Dongfeng buys out the rights to release all Nissan models under its brand, the brand factories in Sweden and the UK are opening.

In 2012, the construction of the Infiniti plant in China begins, as well as the production of hybrid platforms for Toyota.

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